Premium units resilient as smartphones gross sales fall

Premium units resilient as smartphones gross sales fall, Gross sales of premium smartphones are persevering with to outpace the general market, led by Apple.

Within the first quarter of 2022, international gross sales of premium smartphones (priced over $400 or £335) had been down 8% year-on-year, in contrast with a ten% decline for gross sales of all smartphones, in response to the most recent figures from Counterpoint Analysis’s Market Pulse Service. That is the eighth consecutive quarter by which the premium market has outperformed general smartphone market development.

Apple was nonetheless firmly in first place within the premium market, with gross sales of iPhones exceeding a 60% share for the second quarter in a row.

iPhone consumer

The US producer’s robust efficiency was pushed by the iPhone 13 collection. Launched in September 2021, the iPhone 13 has been the best-selling mannequin globally every month since October 2021.

Second-place Samsung noticed its market share within the premium market decline, primarily attributable to a delayed launch of the Galaxy S22 collection as in comparison with the S21 collection launch in 2021. Nonetheless, the S22 collection is performing nicely general. The Galaxy S22 Extremely was the best-selling Android smartphone within the premium phase within the first quarter.

OPPO was the third largest model within the premium phase, adopted by Xiaomi and Vivo.

Premium fashions accounted for nearly three in 10 smartphones offered within the first quarter and virtually two-thirds of world smartphone worth.

Wanting forward, Counterpoint expects the rise in international inflation to hit the entry-level and cheaper price band segments hardest. Solely via an increase in gross sales in greater worth bands will producers be capable of offset among the ensuing income declines, the analysis agency mentioned.

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